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About Us

About Lakeland Rental Management

Lakeland Rental Management (formerly Northwoods Property Management) has been the premier rental property management company in the northwoods for 20 years. We welcome the opportunity to work with you to maximize your property’s rental potential. Whether you are a vacation homeowner looking for rental income to offset your property costs or a serious investor looking for higher returns and occupancy levels with fewer headaches, we are here to help!

About Our Team

Our enthusiastic and highly qualified staff, including a licensed real estate broker, look forward to helping oversee all the details of your property rentals. With over 200 long-term, short-term, and vacation properties in our care ranging from cute and cozy cabins to large and luxurious homes, Lakeland Rental Management is the go-to provider for worry-free rental management services.

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Meet The Team

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Nicole Beer

Nicole’s love of the Northwoods came from visiting with her Husband, Bob, whose family has had property in the Northwoods since the 1940’s. Nicole was born and raised in a suburb just 20 miles west of the city of Chicago. She worked for 8 years for Kellogg’s as an Administrative Sales Assistance before leaving to stay at home and raise 2 children. When she returned to the workforce, she was an Accounting Assistant at an accounting firm, focusing on small business bookkeeping. While living near the city, her and her family took advantage of city life and all the culture it had to offer. However, living in the Northwoods had always been a dream for her and her husband. After purchasing a 2nd home in the area in 2008, she and her husband finally made the decision to permanently relocate with their 2 teenage children, Kaitlyn and Bobby, in 2011. Nicole began working for Northwoods Property Management in February of 2014, first at a bookkeeper, then office manager. During that time, she obtained a real estate brokers license and purchased Northwoods Property Management – now Lakeland Rental Management in January of 2019. The beauty and peacefulness of being surrounded by nature, Nicole is now living the dream in the Northwoods with her Husband Bob and their dog, Schatzi (aka George), and both children (now grown) remain living close by.

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Bryan Ripp

Director Of Fixed Operations

[email protected] 715-356-3178

Bryan has been living full time in the Northwoods for the past two years but has been visiting for the past 45. Bryan grew up in the Milwaukee Suburbs in a small farming town called Dousman. He has been married for 11 years to Laurie and has two wonderful dogs Bentley and Bailey. Bryan and his wife Laurie have lived in Arizona and Florida but couldn't wait to get back home to Wisconsin. With over 26 years of customer service experience, Bryan understands and can appreciate the needs of every client and loves to provide the care and fun they deserve while on vacation in the wonderful Northwoods. As the Director of Fixed Operations, Bryan handles all long-term rentals and all the maintenance to our beautiful properties.

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Suz Packel

Reservation Specialist

[email protected] 715-356-3178

Suz's #1 goal as a Vacation Specialist is to find the best possible vacation property for our guests to start or continue making life-long memories. Your satisfaction is very important to her. Suz was born and raised in Pewaukee, a small town in SE Wisconsin. In addition to her 35 year career in Human Resources management, Suz brings a positive energy & strong passion to assist others with their vacation requests & needs. Now, Suz enjoys every moment of her "fun" position within the vacation property management field.

Suz enjoys spending time with her husband, Scott, daughter & son-in-law, Mandie & Nate, and furbaby LucyLu. They all enjoy the Northwoods - kayaking, biking on the beautiful Bearskin Trail & fishing. Another passion of hers is cooking & baking. - quite the foodie!

Suz loves the opportunity to help people fulfill their dreams.

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Mary Victor

Accounting Administrator

[email protected] 715-356-3178

Mary was born and raised in Southeastern Wisconsin on an apple and vegetable farm. In 1986 she married her husband Greg, and her accounting education began doing the books for their trucking business. They moved to Taylor, WI to pursue their dream of dairy farming and raise their four children. Since this was an organic farm, the paperwork and accounting continued. In 2010 they moved to the Northwoods. Mary worked at Dave & Dean’s Quality Tire in Woodruff in bookkeeping before coming to Lakeland Rental Management in 2020. Mary enjoys crafting, and spending time with her family. “We feel blessed every day to be living and working in the Northwoods of Wisconsin.”

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